THE SOUND OF TRUST – WHY EVERY CALL IS A FIRST IMPRESSION THAT MATTERS

In the trades, reputation is everything—and it starts before you ever show up at a customer’s door. It starts the moment they call. 

When a potential customer calls in, they aren’t just looking for how you can help them - they are deciding if they can trust you. And that voice sets the tone for the rest of customers journey with your company. 

The Hidden Power of the First Phone Call 

Do you remember when you were younger and would always hear “you never get a second chance at a first impression?” Well, that still holds true. A recent study by Invoca shows that 76% of customers will stop doing business with a company after a single bad experience. 

That same study shows that 27% of calls to Home Services business go unanswered. 

Lets throw in one more statistic, did you know that 80% of customers will not leave a voicemail when given the chance? 

Now put that into dollars, how much money are companies leaving on the table with customer service being poor or non existent?

How third parties are saving the day, and your customer satisfaction ~ 

Answering services have been around for decades. If you’ve ever called a large insurance company or retailer, you’ve likely interacted with one. For plumbing, electrical, and HVAC companies, there are multiple types of answering services to choose from. But not all are created equal. 

The right partner doesn’t just answer your phones—they integrate with your systems, understand your industry, and make life easier for your team. The goal isn’t just to have someone pick up the phone—it’s to eliminate rework, capture the call the first time, and create a customer experience that reflects your brand. 

What Makes Contractor In Charge Different? 

Contractor In Charge isn’t a typical answering service. We’re a full service virtual booking center built specifically for home service businesses. Our team is trained in your industry and knows how to communicate with your customers the way you would— professionally, empathetically, and efficiently. 

Here’s what we offer: 

✅ Inbound call handling that prioritizes booking—not just answering 

✅ Outbound calling to follow up on leads and unbooked estimates ✅ Dispatch and coordination with your technicians and team ✅ Inside sales that help turn more leads into revenue ✅ Virtual office support that reduces overhead and keeps your business moving 

✅ Customized service that feels like an extension of your company 

We’re not a script-reading call center. We’re your first impression. And we take that seriously.

Don’t Let Your First Impression Cost You Thousands Every missed call is a missed opportunity. Every bad interaction chips away at trust. In the trades, where referrals and reputation drive growth, you can't afford to leave customer service to chance. 

Let’s make sure every call gets answered—and every customer gets the experience they deserve. 

Schedule a free consultation today to see how Contractor In Charge can support your business. 

We’ll show you exactly how we help companies like yours increase bookings, improve customer satisfaction, and stay focused on what they do best—serving their customers in the field.