How do local home and business owners find out about your home service company? The answer to that question has shifted a great deal in recent years. Where once the Yellow Pages held a lot of sway, today’s consumers mostly find local businesses through simple online searches. The upshot for your business: It’s vital that you have a strong local search presence.
Notice that word local. If you have a plumbing company that operates in Boston, it really doesn’t matter whether or not it’s discovered by homeowners in Los Angeles. What you care about is being found by the people who are near to you, who might actually hire you for a job.
To make that happen, it’s important to optimize your website for local SEO. There are many factors in play here, and it can become somewhat technical. Then again, it doesn’t have to. There are some small tweaks you can make to your company website even now, making it more prominent in the local search rankings.
How to Develop Local Visibility
A few basics that can be applied to any service trade website:
Include your NAP on every page. What is NAP? It’s your company’s name, address, and phone number. Believe it or not, this is the information Google uses to categorize your website in local searches. Make sure to use a phone number with local area code!
Submit your site to local directories. Is there a Chamber of Commerce, BBB, or local professional association you belong to? If so, reach out and ensure that your website is listed on their page. Getting these citations is a major Google ranking factor.
Use geographically specific keywords. You don’t need to go overboard here, but if your company is active in Orlando, Florida, note that once or twice on each page. A sentence as simple as this can be helpful: “We proudly serve homeowners in Orlando, Florida and the surrounding area.”
Set up a Google My Business page. If you haven’t already started a free Google My Business account, do so; it takes just a few minutes, and it’s something to which Google gives a lot of weight. Make sure to fill out the profile with a complete list of your services. And, list your NAP information consistently with how it shows up on your website—i.e. the same phone number, etc.
Get Found by Local Customers
For your business to succeed, it has to be found by local customers—and that’s not something you can leave to chance. Use these tips to build visibility—and reach out to Contractor in Charge for additional services growing your company.