One of the most common problems we see among home service companies? Websites that are woefully out of date.
We understand why Web development may be a low priority; you spend so much time serving customers, training employees, and strategizing for your business that there’s just not much leftover for fine-tuning the site.
But consider this: When leveraged properly, your website can be like a member of your sales team, out there 24/7 advertising your company, connecting with customers, and urging them to pick up the phone and make an appointment. Moreover, your website is the first impression most customers will have of your business.
In other words, it’s worth getting right—but how?
Honing Your Home Service Website
There are a few things you can do right now to make sure your website is robust and effective.
- Make sure it loads quickly. Try loading it on a number of different browsers and devices. Hopefully, the whole thing will load within a couple of seconds. Studies show that today’s search engine users won’t wait much longer than 2-3 seconds before they move on to the next site, so speed is key!
- Get rid of the old-fashioned stuff. By old-fashioned stuff, we mostly mean Flash or audio that plays automatically when the page loads. Not only are these things dated, but they cause your site to load at a slower speed.
- Ensure a responsive site. What’s a responsive site? One that shows up properly on mobile devices, without you needing to do a lot of zooming or scrolling. Remember, your customers are more likely to find your site on their phones or tablets than on their desktop computer!
- Add social proof. Before they let you into their home, potential customers need to know they can trust you—and one way you can earn that trust is by offering social proof on your website, in the form of testimonials and reviews. Related: Add guaranties, warranties, and other such promises to help shore up your credibility.
- Update your content. Google algorithms favor content that’s “refreshed” or updated fairly regularly, so revising your written content every year or so can be beneficial. A blog is another good way to regularly add content to you site.
- Ensure calls to action on every page. Don’t miss an opportunity to invite visitors to pick up the phone and call. Make sure to include your phone number!
- Include real-time chat options. It’s always a good thing to empower customers to contact you—and real-time chat opens the doors to self-service, allowing those customers to quickly ask questions or obtain the information they need before they call and make an appointment.
With these steps, you can ensure that your website really is functioning as a sales machine for your business—and that you’re always putting your best foot forward on the Web.
To learn more about the smartest ways to grow your home service company, don’t hesitate to call us. Reach out to Contractor in Charge today!