You’ve heard all the jokes about Yelp and other online review sites, but are online reviews on those sites really that vital to expanding your business? The short answer is yes. Online reviews are an extension of word of mouth referrals.
Recommendations of others
Online reviews are where your prospective customers will go to see if they want to do business with you. Just like using them for looking up reviews on products, people use them to get reviews on businesses are well. Having great online reviews will increase your business, sales and customer base. The recommendations of others, no matter if they are friends, family or online anonymous strangers, will make prospects more likely to do business with you.
Better serve your customers
Those reviews will also help you better serve your customers. Good reviews are wanted, but negative ones, or even neutral ones, can help you see where you can improve your business and service. Fixing what is wrong, and responding to those reviews with how you fixed it will show everyone that you are responsive to the needs of your customers.
Improve your rankings on search engines
Online reviews also improve your rankings on search engines like Google, Bing and Yahoo! and will mean more online visibility. It will also improve your SEO through keywords used in the reviews. That means that your customers and clients are doing the job of marketing for you. And believe me, one review left will mean more will leave them as well.
So encourage your customers to review you! Put links to the review sites on your website. Don’t be afraid of them. Use them to your advantage and watch your business grow!
We love the company Review Buzz for helping to increase and monitor your reviews. If you would like to find out more about this vital service check out www.reviewbuzz.com today!